Agency tries new approach to ad game; Amsterdam's Strawberry Frog thinks big, stays small

Article Abstract:

Ad shop StrawberryFrog has an on site staff of 15, with 50 contractors on call world wide. Recent campaigns include Pharmacia & Upjohn Inc., Tectonics, and elle.com, a $10 mil account.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

WPP leads way in global ties to clients

Article Abstract:

WPP Group has appointed Martin Goldfarb as "coordinator" of the Ford Motor account, consolidating the usually independent efforts of Ogilvy & Mather, J. Walter Thompson and Young & Rubicam. WPP chief Martin Sorrell feels large ad holding companies have important corporate muscle with clients and opportunities to broker global deals. WPP considers itself the parent company of partners ready to expand worldwide portfolios.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

U.K. ad titan St. Luke's is still different

Article Abstract:

Andy Law, chairman and co-founder of London, England-based St. Luke's ad agency, plans a global-reaching operation that will herald cultural diversity and challenge capitalism. The agency, which is 100% employee-owned, is devoted to an ideal model where team effort , creativity and co-management are stressed. Some employees believe that Law is more interested in his own image than the smooth operation of an innovative business model.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: