Article Abstract:
An American Advertising Federation-commissioned survey shows most executives are neutral about the effectiveness of their advertising spending. The average predicted increase for ad budgets was 4.6 percent per year according to the survey. Executive officers ranked ad services' importance just ahead of legal, but well below product development, planning, and public relations. This has prompted the ad industry to move ahead with its own campaign to raise awareness among budget decision-makers of the value of advertising. Carmichael Lynch, Minneapolis, offering it's services pro bono, will have a budget of $12 mil.
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Article Abstract:
Marvin Sloves is leaving his post as co-chairman at Lowe & Partners/SMS as of the end of 1998. After being a strong influence in the ad agency scene since the 1960s, he is going to leave his other co-chairman, Lee Garfinkel, in charge. Billings at the New York office of Lowe have gone from $300 million to $740 million in the four years of Sloves' chairmanship. He will have his influence now from the outside as counselor and advisor. Sloves started out in 1960 as an assistant research analyst reporting directly to Leo Burnett.
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Article Abstract:
Three huge advertising agencies made moves last week to reflect trends which include consolidation and globalization. Ogilvy & Mather Worldwide resigned its account with Shell Oil Co. and is closing their Houston office to concentrate on global markets. The MacManus Group is acquiring Germany's Buhler & Partners which features General Motors' account along with about $60 million in other clients. And Lowe Lintas is losing Germany's Henkel KGAA but is keeping the far larger account of Unilever.
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