Adding up sliding fees in state tourism billings

Article Abstract:

Houston Effler Herstek Favat executives defended the company against allegations in the Boston Globe that the ad agency overcharges the Massachusetts Office of Travel and Tourism (MOTT). The executives say that their 11.5% commission rate is lower than many ad agency rates. However, MOTT paid its agency GSD&M in Austin, TX, a commission of 8.5% in its first year and 5.5% in its final year, and Texas' tourism office paid the same agency a five-year commission of 6.8%.

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J. Baker Stocks Holland Mark

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Hub Shop to Support Grande Central Launch BOSTON--Holland Mark Martin Edmund has been chosen to handle advertising for J. Baker, an apparel and footwear retailer in Canton, Mass. All told, the client spent less than $2 million on ads last year, according to Competitive Media Reporting. However, that number is expected to rise significantly in 1999, with three product lines receiving ad support, said Bill Davis, chairman of Boston-based Holland Mark.

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Harpell/Martins Makes Progress

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Last week, Harpell/Martins and Co. beat out Euro RSCG DSW Partners and Bozell Worldwide to win the $3-5 million contract with Porgress Software. The advertising agency will handle all global advertising with the help of Europresence of Frankfurt, Germany for European countries and Asian Advertising of Santa Clara, California for the Pacific Rim.

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