Accelerated product introductions and emerging managerial accounting perspectives: implications for marketing managers in the technology sector

Article Abstract:

Technological changesresult in the shortening of product life cycles and consequently, traditional cost accounting systems should be redefined to suit in this competitive new environment. Modifications include 'activity-based' cost systems, cost accounting by goals and strategies and Japanese accounting practices. The integrative process includes application of the new approaches to the differentsteps in introducing a new product. Marketing managers should be open to this kind of adjustments which has to be made with the rapidly changing technological environment.

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How integrating industrial design in the product development process impacts on company performance

Article Abstract:

Research describing strategies of adopting industrial design in order to enhance product competitiveness is presented. It is concluded that integrating innovative industrial design in a product's development enhances the company's performance.

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From experience: Harnessing tacit knowledge to achieve breakthrough innovation

Article Abstract:

The importance of breakthrough innovations to company competitiveness is discussed.

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