A strategy implementation perspective of market orientation
Article Abstract:
The role of market orientation in the context of strategy implementation, especially in the implementation of the premium product differentiation (PPD) strategy is examined. The results support the idea that the market orientation is not the only mediator between the PPD strategy and performance, but may have other mediator like innovative culture.
author: Homburg, Christian, Workman, John P., Jr., Krohmer, Harley
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2004
Market Targeting & Approach, Models, Analysis, Product differentiation, Market strategy
Does customer interaction enhance new product success?
Article Abstract:
Research into the performance impact of customer interaction in the new product development process is discussed.
author: Gruner, Kjell E., Homburg, Christian
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
Methods, Management, Product development, Customer relations
Customer satisfaction in industrial markets: dimensional and multiple role issues
Article Abstract:
New research seeks to develop a customer satisfaction measure for industrial customers.
author: Rudolph, Bettina, Homburg, Christian
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
Research, Customer satisfaction, Business-to-business market, Business to business market
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