2001's greatest hits and misses

Article Abstract:

Australia had many new products in 2001, some becoming popular immediately and others falling just as fast. Video games, television shows, cars and cookies were some areas where new products soared. Coffee drinks, magazine titles and alcoholic beverages were other areas where products did not do nearly as well.

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Never mind Ka's sales, see Ford's new image

Article Abstract:

Ford Motor Co.'s long-delayed launch of its new baby Ka in Australia was because of the size of the market and its price sensitivity, according to Ford's import team brand manager for Ka, Stephen Kruk. Ford's Australian marketing strategy for the Ka is further discussed.

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The driving force

Article Abstract:

The automobile sales in Australia has reached 376,304 units in year 2003 and is expected to reach 950,000 units in 2004. Consumer dedication and consumer satisfaction are discussed as a new tool for marketing automobiles.

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