Weaving the ideal website

Article Abstract:

Guidance for companies on creating and managing an effective web site is presented. Advice on developing a web site to market products and services and integrating the site into a company's total business is offered.

author: McIntyre, Paul
Methods, Management, Economic aspects, Online services, Internet services, Cover Story, Electronic commerce, E-commerce, World Wide Web, Electronic marketing

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Party on

Article Abstract:

Advice on planning an office Christmas party is presented. It is worth trying to be imaginative and being willing to spend a reasonably large sum of money.

author: McIntyre, Paul
Planning, Office parties

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When a brand makes its marque

Article Abstract:

The issues concerning accounting standards for brand name values are discussed.

author: McIntyre, Paul
Standards, Australia, Accounting and auditing, Accounting, Brand name products, Brand names

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