The view: super scare campaign is bad news

Article Abstract:

Portraying retired life as a phase of life bursting with financial problems is not the right way to promote investments in retirement plans and schemes like superannuation. The purpose will be served better if these schemes are portrayed as something that bring happy endings rather than scaring the people into taking such options.

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Setting and meeting client expectations

Article Abstract:

In an attempt to corner larger share of super funds, the Australian financial services sector is resorting to advertising with promises of higher returns. However, the financial advice offered in this manner is fraught with high-risk.

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Choice mate!

Article Abstract:

The alternatives for employees on mandatory nine per cent superannuation contributions are examined.

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