Structure and process: looking to the internet in 21C
Article Abstract:
Issues are presented concerning the technological, management and business strategies which are required for the successful use of the Internet by business enterprises. The management of electronic commerce is discussed.
author: Dooley, Jane
Publisher: Australian Society of Practising Accountants
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2000
Business Methods, Usage, Internet, Business enterprises, Business planning
Technology talks: despite the dot.com decline, online marketing is on the rise
Article Abstract:
Online marketing is becoming firmly established as companies begin to recognize its potential benefits. The most important aspect of online marketing is to ensure that it makes life more convenient for internet users.
author: McIntyre, Paul
Publisher: Australian Society of Practising Accountants
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2001
Prepackaged software, Advertising Management, Internet software, Advertising, Marketing management, Internet/Web advertising, Internet advertising
Weaving the ideal website
Article Abstract:
Guidance for companies on creating and managing an effective web site is presented. Advice on developing a web site to market products and services and integrating the site into a company's total business is offered.
author: McIntyre, Paul
Publisher: Australian Society of Practising Accountants
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2000
Methods, Economic aspects, Cover Story, World Wide Web, Electronic marketing
subjects list: Management, Online services, Internet services, Electronic commerce, E-commerce
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