Article Abstract:
Several factors are redefining customer relationship management in the banking and financial services industries that are anticipated to negatively affect corporate profits. Banks and financial services companies can utilize technology to better manage their customer services despite increases in global competition and industry consolidations. One such technology is the call center. Call centers can help companies realize a dynamic business environment while accommodating the diverse needs of their customers. Another technology that firms can utilize to support their customer relationship management concerns is electronic business applications. Such applications allow companies to establish a customer relationship management environment that focuses on meeting the needs of valued customers.
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Article Abstract:
The credit card of the 1990s will be the optical credit card. The storage capacity of the card allows up to 800 hundred pages of text, enabling it to have several security features, such as digital photos and fingerprints. The non-erasable card can be updated, allowing medical, financial and other information to be kept current. The card is already available for use and Blue Cross-Blue Shield of Maryland is the first major user (storing medical history, prescription data, and insurance coverage). Probably a major retailer, an oil company, or an investment brokerage will be the next to employ the optical credit card.
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Article Abstract:
With credit card solicitations at an all-time high, the marketplace is extremely competitive. The results of a survey of consumer preferences among 29 credit card enhancements are discussed. How these enhancements can help differentiate credit cards is examined. Credit card issuers should choose enhancement services that are tangible and have strong appeal, should carefully investigate the enhancement company's operation, and should avoid providing services that have narrow appeal or might have to be withdrawn.
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