Preparing for take off
Article Abstract:
Advice on launching new products and services is presented. It is important to focus on a single marketing theme and to avoid the temptation to diversify this message.
author: McIntyre, Paul
Publisher: Australian Society of Practising Accountants
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2001
Marketing Management, Marketing, New products, Product introduction
When a brand makes its marque
Article Abstract:
The issues concerning accounting standards for brand name values are discussed.
author: McIntyre, Paul
Publisher: Australian Society of Practising Accountants
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2000
Standards, Australia, Accounting and auditing, Accounting, Brand name products, Brand names
Business banks on a virtual future
Article Abstract:
Electronic commerce in relation to business banking is discussed.
author: McIntyre, Paul
Publisher: Australian Society of Practising Accountants
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2000
Banking industry, Management, Usage, Electronic commerce, E-commerce
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