New national president: David Boymal

Article Abstract:

New Australian Society of Chartered Practising Accountants (ASCPA) national president David Boymal believes that the proposed merger of the organization with the Institute of Chartered Accountants in Australia will be the biggest issue he faces during his tenure. Boynal's comments on that issue and other issues of importance to the ASCPA and the accounting profession are presented.

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Yanica

Aug 24, 2009 @ 8:08 am

the article is very inbteresting and I am doing my thesis on this topic can you please send me the ful article ?

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Strategic marketing: planning for challenges

Article Abstract:

Accounting firms must have a strategic marketing plan in place to ensure that they can manage change. This strategic marketing plan needs a mission statement, marketing objectives, corporate objectives, financial planning and a systems evaluation. When all of these components are merged then there will be tangible results.

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Managing job satisfaction

Article Abstract:

A survey of accountants found that job satisfaction is dependent upon several issues. Satisfaction with the work, with co-workers, with supervisors, with salary and with promotional opportunities were evaluated. Most accountants decided to leave their jobs based upon promotional opportunities.

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