Financial flatulence

Article Abstract:

Information about a new tool, the 'Bull Index' which states that financial performance of a company is linked to the clarity of its statements, and can see through the technical jargon used by corporate communications to mislead people is presented. It is reported that the bull seems to work just as the traditional readability measures.

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Yesterday's hero reborn

Article Abstract:

The customer relationship management (CRM) technology was used by businesses to maintain the effectiveness of marketing activities without seeing whether the money spent will bring the promised results. For the CRM to be successful the bottomline return on investment would be the determining factor.

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Bean there done that

Article Abstract:

Jamie Royal and business partner Mark Aspin ASA operated Kaldi Espresso Bar, a coffee business that has expanded to six sites around Canberra. The partners are looking at huge markets in Sydney and Australia's other capitals, despite the rapid expansion of their business.

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