Click culture

Article Abstract:

Australian-based author, Martin Lindstrom's book "Clicks, Bricks, and Brands," attempts to clear up the mysteries of e-business culture. The book presents case histories of e-business successes and failures, and is aimed at equipping businessmen with enough knowledge to develop their own businesses, on- and off-line.

author: McIntyre, Paul
Case studies, Business, Economic aspects, Internet, Electronic commerce, E-commerce, Criticism and interpretation, Works, Clicks, Bricks & Brands (Book), Lindstrom, Martin

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To play at home or away?

Article Abstract:

Issues concerning the future of broadcasting via the internet are discussed. The possible extension of regulation of internet broadcasting is examined and the potential impact on Australian telecommunications companies is explored.

author: McIntyre, Paul
Australia, Innovations, Laws, regulations and rules, Cover Story, Science and technology policy, Broadcasting industry, Deregulation, Broadband transmission, Broadband, Broadcasting policy, Narrowband transmission

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Dare to be different: Differentiation is the key to business success

Article Abstract:

The importance of differentiation to business success is considered.

author: McIntyre, Paul
Management, Business enterprises

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