CPA ad campaign breaks all records
Article Abstract:
CPA Australia's ad campaign was so successful that it attracted a record level of 92 percent awareness among tertiary students. Advertising has played an important role in reinforcing the status of the CPA designation and building brand awareness over many year
Publisher: Australian Society of Practising Accountants
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2003
Advertising, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Advertising Activity, Printing & Publishing, Publishing industry, Advertising campaigns
Future bleak for SMEs on road to succession
Article Abstract:
Many of the small business owners depend on their enterprise to fund retirement. But there are also owners who believe that they will struggle to sell, signalling a bleak future for some looking to a comfortable retirement.
Publisher: Australian Society of Practising Accountants
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2004
Analysis, Surveys, Retirement planning, Survey response rates, Business owners, Exit strategies (Management)
Bosses reveal what they look for in job seekers
Article Abstract:
The top ten turn-ons and turn-offs for the interviewer in a job interview are presented. The executives reveal what they want in the candidate who sits for an interview.
Publisher: Australian Society of Practising Accountants
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2004
Interviewing Techniques, Behavior, Influence, Employment interviewing, Executives, Job applicants
subjects list: Management, Australia, Company business management, Beliefs, opinions and attitudes
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