CPA ad campaign breaks all records

Article Abstract:

CPA Australia's ad campaign was so successful that it attracted a record level of 92 percent awareness among tertiary students. Advertising has played an important role in reinforcing the status of the CPA designation and building brand awareness over many year

Management dynamics, Advertising, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Advertising Activity, Printing & Publishing, Publishing industry, Management, Advertising campaigns, Company business management

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A question of risk

Article Abstract:

The insurers have a hard time in Australia due to increase in the cost of indemnity premiums and contraction of the Australian market. Extraordinary premium results can be achieved through genuine risk management and strong advocacy to insurers.

Forecasts, trends, outlooks, INSURANCE CARRIERS, Analysis, Insurance industry, Liability insurance, Industry forecasts

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Mastering destiny

Article Abstract:

David Crook, gives his opinion on continuing education. He feels it is a vital component, which would help develop new knowledge and skills, and maintaining mental fitness.

author: Crook, David
Beliefs, opinions and attitudes, Continuing education, Continuing education centres, Crook, David

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subjects list: Australia
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