Best strategies for creating a web presence

Article Abstract:

Australian companies can benefit from establishing a web presence on the World Wide Web. Businesses that want to become more involved in the Internet should carefully plan their moves. For example, web strategies need to become part of a company's business plans if they are to succeed. Among the most important issues that companies will have to deal with as they establish a web presence is to make sure that communication lines between customers is maintained.

author: Butler, Greg
Management, Electronic commerce

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Australia's global future? From edge to centre

Article Abstract:

Australia's 1999-2000 budget has $7 million Australian alloted for the Make Australia a Centre for Global Financial Services campaign. An International Financial Centre Task Force in the Department of the Treasury will be created on Jul 1, 1999. Better data collection will assist in this development.

author: Hockey, Joe
Cover Story, Growth

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Acts of faith

Article Abstract:

A study conducted on 79 Australian book-selling companies regarding online sales procedure is presented. The most effective way for online merchants to grow their business is through developing a trustworthy site.

author: Ally, Mustafa, Toleman, Mark
DEPOSITORY INSTITUTIONS, Company Web site/Web page, Web site/Web page development

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subjects list: Australia, Usage, Web sites (World Wide Web), Web sites, E-commerce, Financial services industry, Financial services
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