The "no-dicker sticker." (car dealership offers low final prices) (Column)

Article Abstract:

Dothan Acura in Dothan, AL offers low prices for Acura automobiles, which eliminates the unpleasant bargaining that customers usually endure. A Legend Coupe LS fully loaded with options sells for $31,284, which is more than $4000 less than the factory price.

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Dickering is out

Article Abstract:

Dothan Acura has not experienced significant sales growth since using non- negotiable prices, but general manager Dwayne Wooten believes that the pricing is the fairest way to treat customers. Pay incentives make buying a difficult experience for customers.

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Paying for comfort

Article Abstract:

There are automobile dealers who will go straight to bargaining for reasonable prices instead starting off with ridiculously high prices. Criteria for finding such dealers include avoiding those who guarantee prices on a limited number of cars in stock.

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