The Pronto Cruizer

Article Abstract:

The Pronto Cruizer is a concept car developed by Chrysler Motors Corp together with BMW. It is a 3-door hatchback powered by a 4-cylinder 1.6-liter BMW engine. Its design combines European and American styling. Brian Nesbitt designed the car's exterior, while Dave Smith designed the interior.

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Ford Mustang: new edge, inside and out

Article Abstract:

Ford Motor Co's 1999 Mustang exhibits substantially improved performance signified by the design of its creased sheet metal called 'New Edge.' The car comes with an optional all-speed traction control among other interesting features.

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A brand manager for the rest of us

Article Abstract:

General Motors is advised to restructure its brand management strategy to tap niche markets. The company is urged to support their automobiles with packages designed to boost car sales and entice customers in buying their products.

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