Ford Mustang: new edge, inside and out
Article Abstract:
Ford Motor Co's 1999 Mustang exhibits substantially improved performance signified by the design of its creased sheet metal called 'New Edge.' The car comes with an optional all-speed traction control among other interesting features.
Publisher: Hachette Filipacchi Magazines, Inc.
Publication Name: Road & Track
Subject: Automobiles
ISSN: 0035-7189
Year: 1999
Evaluation, Automobiles, N Ford Mustang (Automobile)
Publication Name: Road & Track
Subject: Automobiles
ISSN: 0035-7189
Year: 1999
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A brand manager for the rest of us
Article Abstract:
General Motors is advised to restructure its brand management strategy to tap niche markets. The company is urged to support their automobiles with packages designed to boost car sales and entice customers in buying their products.
Publisher: Hachette Filipacchi Magazines, Inc.
Publication Name: Road & Track
Subject: Automobiles
ISSN: 0035-7189
Year: 1998
Marketing, Automobile industry, General Motors Corp., GM
Publication Name: Road & Track
Subject: Automobiles
ISSN: 0035-7189
Year: 1998
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Comment about this article or add new information about this topic:
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