Porsche's product push

Article Abstract:

The attention is back on its two core products, the Boxster and the 911, with the dual aim of freshening both cars and separating their images in the marketplace. The 911 will feature a return to more traditional round headlamps, which gives the car a more familiar face, and Boxster finally gets a fixed roof, giving Porsche fans an affordable, mid-engine alternative to 911.

author: Frere, Paul
United States, Marketing procedures, Marketing, Company marketing practices, Porsche AG, Porsche 911 (Automobile), Porsche Boxster (Automobile)

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Best all-around sports car

Article Abstract:

The evolution of new generation sports car with high speed and attractive features is done. The list of sports car like Mercedes-Benz SLK350, 7th BMW Z4 3.0i, Chevrolet Corvette Coupe, Honda S2000, Lotus Elise, and others that are driver-friendly with fantastic styles and design is presented.

author: Mitani, Sam
Evaluation, Daimler-Benz AG, SLK350 (Automobile)

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Ferrari 599 technical analysis

Article Abstract:

Technical features of Ferrari 599 GTB Fiorano, sports car from Ferrari, are presented.

author: Frere, Paul
United Kingdom, Ferrari Great Britain Ltd., Ferrari 599 GTB Fiorano (Automobile)

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subjects list: Germany, Automobile industry, Product information, Sports cars
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