Nitro yellow and the revenge of the Crayola czars

Article Abstract:

Automobile makers choose the colors they offer according to fads in consumer behavior. Regional preferences are also an important part of car color planning. Some eye-catching colors, such as Dodge Neon's nitro-yellow, are chosen for their impact.

Author: Phillips, John
Management, Marketing, Column, Automobiles, Color

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Those furious Fords: Winston Cup

Article Abstract:

Ford engines dominated the 1992 Winston Cup event for the first time since 1952. Racer Davey Allison suffered a broken wrist, arm and collarbone, and his brother died in a separate race while the Winston Cup was occurring.

Author: Phillips, John
Nextel Cup (Automobile race), Automobile racing, 1992 AD

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