New business: bound by tradition or bound for success?

Article Abstract:

Mercedes-Benz has developed and introduced new products which include a station wagon, minicars, roadsters and even a mountain bike. The new products were built in response to changes in world market, and the firm's realization that it must build products to please its customers.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

By the numbers: the first complete road test of the M-class

Article Abstract:

Mercedes-Benz has developed a new vehicle concept with the launching of its sport-utility vehicle M-Class model. Road & Track magazine conducted a road test of the M-Class. The vehicles engine, suspension, packaging, performance and non-vehicle characteristics were evaluated.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Caged safety: a new frame for Mercedes' traditional safety picture

Article Abstract:

Safety engineering has been the trademark of Mercedes Benz automobiles since 1939 when the car firm conducted its first crash tests. For its M-Class sport utility vehicle, Mercedes decided that a body-on-frame design provided greater safety.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: