Who killed Snow White?

Article Abstract:

Apple Computer has developed a new design 'language', called Espresso, as part of its aim of diversifying into non-computer high-tech consumer goods. The firm's computer products will retain some common themes and will also be given new, more individual elements. Non-computer products will have more individuality and fewer common themes. The new language replaces the 'Snow White' language which helped to make Apple so successful. Espresso products are more rounded than Snow White products, and focus more on an animal and not a machine aesthetic.

author: Aldersey-Williams, Hugh
Electronic computers, Prepackaged software, Design and construction, Computer engineering, Consumer goods, Apple Inc.

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Flexibility exercises

Article Abstract:

Flexible manufacturing systems (FMS) technology may be used to its full potential by the biomedical industry. FMS enables products to be produced in variety as well as volume. The biomedical industry needs parts tailored to meet individual patient's needs, such as hip replacements. This has formerly been uneconomical and expensive, as producers could not benefit from economies of scale. Other companies such as Swatch and Sony do not make full use of the technology as they still produce large runs of a product.

author: Aldersey-Williams, Hugh
Usage, Biomedical materials, Biomaterials, Flexible manufacturing systems

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Videophones

Article Abstract:

The idea of video telephones becoming an everyday icon seems improbable, but the idea of video telephony has been around in some form for at leas breakthrough came in spring 1993 when BT launched the Relate 2000, which costs only 400 pounds sterling, or 700 pounds sterling for two sets. This may be cheaper than rival sets, but still does not make the videophone an everyday item. Videophones are also plagued by problems including flickering and murky images, which limits the prospects for the technology.

author: Aldersey-Williams, Hugh
Videophones, Video telephones

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subjects list: Product development
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