Article Abstract:
Design of toothbrushes is increasingly used to make consumers buy from impulse, rather than from necessity. The average person in the UK replaces his toothbrush on average every 10 months, wheras the recommended time period is three months. Companies have used designs such as Wisdom's Reflex, which has a flexible head and Oral B's Indicator brush, which changes colour when the brush needs replacing, to encourage consumers to buy them more frequently. Research suggests, however, that the toothpaste is more important than the brush, as decay occurs in areas which cannot be reached by the toothbrush.
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Article Abstract:
Fiskars is the leader of the world market for scissors with its Classic model, which accomadates the shape of the users hand and the crooked shape of the thumb. Eric Chan of Ecco Design has now designed a pair of scissors for those who are unable to use the Classic type. They are called Forma Finlandia and are held in the palm. There are no holes for fingers and the squeezing action of the palm operates them. Smart Design has designed Goodgrips, which are scissors designed for use by the elderly.
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Article Abstract:
Some design graduates are setting up their own businesses, but some have found that the business elements of their courses did not prepare them adequately for the tasks involved. Some supplement this by attending business courses after graduation and some seek hlep from the Prince's Youth Business Trust. However, some design courses cover every aspect of business, including marketing, and cash flow forecastng.
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