Article Abstract:
Waterloo station's new international terminal will handle 6,000 passengers an hour at peak times, which meant that signage was an important design factor. The signage was developed by the graphics and corporate identity firm Henrion, Ludlow & Schmidt (HLS). HLS used computer simulation to envisage the various route decisions which passengers would take. The signs use elements of existing BR signs, but include a yellow band at the bottom of the signs to echo the yellow in the Eurostar brand identity. This band also means that the signs are more visible. A lighter shade of blue is used to pick out the French equivalent of the English text on the signs.
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Article Abstract:
Design of toothbrushes is increasingly used to make consumers buy from impulse, rather than from necessity. The average person in the UK replaces his toothbrush on average every 10 months, wheras the recommended time period is three months. Companies have used designs such as Wisdom's Reflex, which has a flexible head and Oral B's Indicator brush, which changes colour when the brush needs replacing, to encourage consumers to buy them more frequently. Research suggests, however, that the toothpaste is more important than the brush, as decay occurs in areas which cannot be reached by the toothbrush.
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Article Abstract:
The tap industry in the UK has been held back by strict regulations. Taps in the UK must be of a certain internal diameter to ensure an adequate flow if water is at tank pressure, for example and hot and cold water must be separate before it reaches the tap. Other countries such as Italy and Germany have tap industries which are more advanced. In continental markets, the single lever tap is popular, yet there are few of these in the UK.
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