The research design

Article Abstract:

The Star Tribune launched a remake in October 2005 entirely molded by readership research. Focused purely on reading habits and how people feel about newspaper, five distinct segments of readers were identified in the market.

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Diversity in a shrinking world

Article Abstract:

The reduction in the size of the pages of many newspapers to a 50-inch web was done due to economical reasons. The cost of the newsprint was reduced substantially after switching to the smaller text size.

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All about nameplates

Article Abstract:

One of the most important ingredient in the typography of the newspaper is its nameplate. The nameplates which get deteriorated with the time are being restored and updated.

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