Article Abstract:
The innovative front-page design ofthe St Petersburg Times which headlined the freezing temperature in west Florida in Dec 1962 was achieved through the pioneering efforts of Bob Haiman, David Laventhol and David Lawrence. With the encouragement of Times editor Donald Baldwin and Times owner Nelson Poynter, a tradition of risky and innovative designs was started. The creative freedom led to the innovative use of color photos and color deadline graphics. As director of the Poynter Institute for Media Studies, Haiman has encouraged innovative newspaper designsto counter dwindling readership.
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Article Abstract:
Newspapers were the primary advertising tool for political candidates until television and direct mail replaced them in the 1960s and 1970s because of the number of people that could be reached more effectively. Use of newspapers continued to decline, until the 1994 elections, when political advertising in newspapers rose since publishers offered reduced rates and design assistance to political candidates. The design of an ad is crucial to its visibility and effectiveness.
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Article Abstract:
Newspaper publishing companies are adopting a new approach to reorganizing their advertising and sales departments. The approach involves the integration of advertising designers and sales personnel into several teams. In each team, designers and sales personnel are encouraged to communicate with each other regarding all facets of the advertisement development process. The approach has helped increase advertiser satisfaction and enhance production efficiency.
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