Article Abstract:
The East German packaging design industry has been greatly affected by the introduction of competition resulting from German reunification. Although clients are starting to recognise that East German design is not necessarily inferior to Western design, East German packaging designers are no longer guaranteed a steady flow of work and have had to diversify into such areas as advertising and exhibition design. Western agencies are undercutting Eastern designers to win business from newly-established Eastern businesses which are less demanding than Western clients in terms of cost and speed.
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Article Abstract:
Design colleges are failing to give adequate instruction in the use of the Apple Macintosh as a design tool, although 91% of advertising and design consultancies and 60% of publishers use this computer. The reason is that the lecturers themselves are not familiar with its use and think that the computer inhibits, rather than enhances, creative ability. Furthermore, the incompetence of students enforces this view, as it is attributed to shortcomings in the computer rather than student skills.
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Article Abstract:
Designers in Germany are optimistic about their future, despite the deepening of the recession, which has caused a fall in orders of 15% from 1990 to 1993. Companies expect competitive designs to help them through the recession and German designers do not compete on a national level, but rely on the industry's awareness of product design's importance. Western German designers have profited at the expense of eastern ones following reunification, but the latter are beginning to catch up.
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