Article Abstract:
Der tagesspiegel, one of Germany's most typographically conservative newspapers, consists of a large staff of writers known for the quality of their work. The goal of their redesign was to inform the traditional readers about the constant changes in the Berlin and Germany and to attract the younger generation. The acceptance of photos above the fold on page one and its typographic concept over the selection of Gulliver for its text face are the two moments that made their new redesign memorable.
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Article Abstract:
Poynter Institute for Media Studies conducted a conference on text typefaces in 1989. The conference focussed on the text faces that were rendered by a panel of experts as the most legible. The important type developments are connected with screens, movements and color. It is necessary to choose typefaces that read well and are appropriate for the publication in which they appear.
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Article Abstract:
An analysis of what newspapers should look like at the beginning of the 21st century is provided.
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