McDonough Braungart Design Chemistry

Article Abstract:

The McDonough Braungart Design Chemistry (MBDC) was founded by interior designer William McDonough and Michael Braungart which provides sustainable product design incorporated in their Products of Service product line. They also offer the McDonough Braungart Fractal Design Tool that will assist designers and manufacturers interested in practicing sustainable design, the concept which promotes economic development without environmental damage. DesignTex is one of the companies that established a partnership with MBDC to work for the design of sustainable upholstery fabrics.

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Design and the economy

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Design is an indispensable part of the search for economic success, and the next generation of investors and managers must be taught to be design conscious. This was one of the messages arising from the Royal Society of Arts' series of related lectures and seminars entitled Manufacturing, Wealth Creation and the Economy. Although design fixes around 80% of ultimate manufacturing costs, many firms do not appreciate the significance of design. Themes including investor practices, funding sources, and long-termism against short-termism were discussed during the seminars.

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A design of the ages

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Embroidered or woven paisley has been extensively used in fashion and interior decorating. Although the concept seems to have originated in India, research indicates it may have originally come from ancient Chaldea (Babylonia), and spread to both India and Europe.

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