Article Abstract:
GB Design is being formed by Gabriele Bramante as a specialist medical design consultancy focusing on graphic, interior and product design for the disabled. The company aims to design healthcare products without a disabled look, so that they are even appealing enough for people without disabilities. Bramante will initially redesign domestic aids for the disabled, such as a bathing seat, in collaboration with design students from Ravensbourne College and Kingston Polytechnic. Bramante is also a partner in Design Shop Architects, which specialises in interior design and modern refurbishments, although the GB Design will operate independently.
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Article Abstract:
The 5th Information Design Conference held at King's College, London, Apr 21-28 is reviewed. The conference aimed to build a knowledge-base for information design practice. One of the themes focused on the requirement of more than just graphic design skills in information design. The reasons why documents are often confusing and complicated was explored by Dr Michael Turton of Siegel and Gale. Information design for the visually impaired was discussed by Michael Tobin of Birmingham University.
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Article Abstract:
Design planner Stuart Mackay sees design as a means of reflecting the core strategy of a particular brand in a way that advertising cannot. Mackay's work involves the definition of brand strategies for communicating a particular idea to the consumer, thereby enabling designers to be provided with a focused brief. The development of a packaging design concept for Pillsbury products is typical of the projects in which Mackay is involved.
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