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Abstracts: The customer value chain: how you invest your marketing dollars either strengthens or weakens customer bonds. A welcome change
Abstracts: The main event: local and regional sponsorships can send a powerful message to the customers you want to reach
Abstracts: The quality of cool. Buy the book. Fruit of the boom
Abstracts: The wonderful world of color; because of our complex relationship with the spectrum, choices about hues, shades, and saturation are make or break factors
Abstracts: The wonderful world of color; because of our complex relationship with the spectrum, choices about hues, shades, and saturation are make or break factors. part 2
Abstracts: Three Dailies launch joint web site. AB Internet adds on-line marketing. Local Internet development firm offers start-to-finish e-commerce Web site packages
Abstracts: To catch a thief: protecting intellectual property on the World Wide Web. For the bookmark: Web sites worth knowing about
Abstracts: To catch a thief: protecting intellectual property on the World Wide Web. part 2 Mine your own business
Abstracts: Today's Graphics intros new presses. Long-established printers merge their businesses. Business community welcomes new hotel
Abstracts: Top of the POPs: an annual survey shows retailers assuming more power in point-of-purchase display decisions. New media marketeers: a DMA study shows that plenty of direct marketers are already online, on disk, and interactive
Abstracts: Top of the POPs: an annual survey shows retailers assuming more power in point-of-purchase display decisions. part 2
Abstracts: US Interactive & Digital Evolution merge. E-mail marketing a new service of NetworkDirect, Inc. Father and son merge companies
Abstracts: Veni, vidi, Visa: the latest CommerceNet/Nielsen Internet survey finds more traffic on the Internet and more consumer activity on the Web
Abstracts: Well-seasoned sales: Efficient Market Services rolls out a program to build seasonal packaged-goods sales. Ethnic marketing
Abstracts: What now, Webmaster; creating and managing a winning Web marketing team. Our Town.com: local marketing through community-based Web sites is beginning to make a lot of sense
Abstracts: WHYY opens new technology. KYW-TV's Beverly Williams in age/sex discrimination dispute. WYBE-TV's GM Sherri Culver is shaking things up at station
Abstracts: Your friendly neighborhood Web site. What works on the Web? Continental drift
Abstracts: Youth magazine launches Phila. edition. A salute to Phila. ad agency for creating flag distribution. Commercial real estate newspaper opens Phila. area office
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