Your friendly neighborhood Web site

Article Abstract:

Community World Wide Web sites have been introduced by several online services. America Online has Digital Cities which offers local information and classified advertising that will cover a total of 88 cities when completed. Microsoft has Sidewalk which offers lifestyle information on what will cover a total of 15 cities when completed. Goldman Sachs offers CitySearch which features lifestyle, education and government information on localities.

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Continental drift

Article Abstract:

Companies that expect their US-based Web sites to be an effective marketing tool in Europe may be missing an opportunity to reach that growing European market. Anecdotal evidence suggests that sites that are US-oriented may have more difficulty in attracting consumers from the UK, Germany, and France. Firms should consider alternative sites for those markets, and may need to hire a local marketing company to reach their full market potential.

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What works on the Web?

Article Abstract:

The key factor in developing successful, active Web sites is consumer awareness. This can be achieved through media announcements, search engine registrations, links with other Internet sites and site address placement on all client materials. Providing interactive services such as updated information and ordering will foster client loyalty and repeat visits.

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