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What now, Webmaster; creating and managing a winning Web marketing team

Article Abstract:

The creation of an effective Internet marketing program demands the creation of a diverse, smoothly operating Web team from either in-house personnel, outside consultants, or a combination of both. Internet marketing teams should have members with expertise in a wide variety of business management fields, as well as people with technical expertise. The project should meet deadlines and team conflicts should be resolved as quickly as possible.

Management, Internet/Web advertising, Internet advertising

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For the bookmark: Web sites worth knowing about

Article Abstract:

There are four World Wide Web sites that are profiled. Companies Online provides detailed information on 60,000 private and public firms. USA IP LAW features information on copyright law, unfair competition and trademark practices. The Web Marketing Info Center provides rudimentary information for small business owners on online marketing. The Idea Cafe features information on the marketing and management of a small business.

Analysis

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Our Town.com: local marketing through community-based Web sites is beginning to make a lot of sense

Article Abstract:

Local businesses can utilize community-based World Wide Web sites to advertise to local residents and visitors who need information on the locality. This type of marketing communication is not expected to replace print advertising or telemarketing but to supplement them. Electronic mail to customers and electronic coupons can be provided through Web sites.

Methods, Usage, Marketing communications, Community relations

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