Well-seasoned sales: Efficient Market Services rolls out a program to build seasonal packaged-goods sales

Article Abstract:

Efficient Market Services (EMS), a consumer-demand information company for supermarkets, can help stores manage seasonal item sales. EMS reviews sales from the previous years' seasons, develops projections, then matches scanner data with the projections once the new seasons begin. This helps determine whether the store should order more product.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Going live: excitement makes for great rollouts, says Creative Meeting Services

Article Abstract:

Creative Meeting Services (CMS) provides its corporate clients with innovative and entertaining means to communicate company messages. Methods used include magic tricks, 3D projection and holographic images. Although some clients are at first concerned that the methods undermine credibility, audience response has been positive.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Ethnic marketing

Article Abstract:

A directory of ethnic marketing services, compiled by the advertising staffs of American Demographics and Marketing Tools magazines, is provided.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: