Abstracts: Veni, vidi, Visa: the latest CommerceNet/Nielsen Internet survey finds more traffic on the Internet and more consumer activity on the Web - Advertising, marketing and public relations

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Veni, vidi, Visa: the latest CommerceNet/Nielsen Internet survey finds more traffic on the Internet and more consumer activity on the Web

Article Abstract:

The results of the Spring 1997 CommerceNet/Nielsen Media Demographics and Electronic Commerce Study indicate that 17% of the US and Canadian population aged 16 or older has accessed the World Wide Web. Some 73% of those respondents used the Web to find information concerning a planned purchase. Only 15% of them made an online purchase, however. CommerceNet marketing VP Stacey Bressler cited security concerns as the primary reason behind decisions not to completing online transactions.

Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997

Surveys, Electronic commerce, E-commerce, World Wide Web

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Fear of prying: fueled by the Internet, the privacy debate rages on - and unless companies address customer anxieties, they're going to get burnt

Article Abstract:

Database marketers should face the fact that most Internet users still feel uneasy about online privacy issues and are even reluctant to pay for online providers with their credit cards. New issues include whether marketers have the right to use 'cookies' to track the online movement to Web site users to learn their behavior. Privacy advocates have increased their political activity in recent years.

author: Reese, Shelly

Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997

Social aspects, Internet, Political aspects, Consumer behavior, Privacy, Right of, Right of privacy

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What's behind the numbers; before you base big decisions on survey results, know how to interrogate the numbers

Article Abstract:

Marketers use statistics to derive information from consumers. Statistics are gathered by using sample surveys or by conducting a census, a complete survey of the target population. Sample surveys should be handled carefully to achieve more accurate results and to find meaningful relationships between interval, nominal and ordinal variables.

author: Exter, Thomas

Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997

Usage, Marketing research, Statistics (Data)

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subjects list: Statistics, Market research, Electronic marketing, Management

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