To catch a thief: protecting intellectual property on the World Wide Web

Article Abstract:

Companies that set up World Wide Web sites are vulnerable to satire, theft of symbols or graphics and other problems. Firms with registered trademarks or domain names are in a better position to guard against online incursions. Companies such as MicroPatent, Datalytics Inc., Maximized Software Inc. and APDI Inc. offer help in protecting intellectual property on the Web. Content theft threatens the credibility of online information, says APDI Pres Mark Burnett.

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For the bookmark: Web sites worth knowing about

Article Abstract:

There are four World Wide Web sites that are profiled. Companies Online provides detailed information on 60,000 private and public firms. USA IP LAW features information on copyright law, unfair competition and trademark practices. The Web Marketing Info Center provides rudimentary information for small business owners on online marketing. The Idea Cafe features information on the marketing and management of a small business.

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Coming to TERMs

Article Abstract:

Technology-enabled relationship management (TERM) enables companies to use captured client transaction data to increase customer service efficiency. To collect this data, companies can build customized computer databases that share information from all departments that have contact with clients. TERM systems create client profiles that help firms respond effectively to client demands.

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