The 3-D future of marketing
Article Abstract:
The Internet is changing rapidly into a showcase for three-dimensional Web content, and marketers and advertisers who do not keep up with this trend may find themselves woefully behind. In a short time, many Web sites will become three-dimensional, thanks to stand-alone virtual reality modeling language and 3-D software. Over 400 three-dimensional Web sites are online in 1998, up from about 30 sites in 1996.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Mine your own business
Article Abstract:
Companies can increase their market share and offer value-added service to their clients by using Web sites as marketing tools. Data mining, or finding transaction patterns between customers and products, can provide companies with useful demographic and purchasing information. Data mining allows firms to build attractive promotions and target specific clients for each type of product.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: To catch a thief: protecting intellectual property on the World Wide Web
- Abstracts: Outwards and upwards: some big-name advertisers are venturing into gay publications, with good results. Southpaw solution
- Abstracts: Leads on the line: using inbound/outbound telemarketing to manage the leads-to-prospects-to-customers cycle. Dialing for dollars: an outbound telemarketing program can be a powerful addition to your integrated marketing strategy