Article Abstract:
Color is an important factor in determining whether a product is successful or not. Color promotes emotional messages that can sometimes influence a consumer's perception about the utility of a particular product. Retailers have found that color preferences are linked to specific time periods and often change over time. The use of color can also differentiate products in the marketplace. For example, consumers seem to prefer fun colors such as yellow or bright blue for sporty cars, but they seem to like colors that look like money for more expensive automobiles.
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Article Abstract:
Survival analysis can help focus the database marketing research of current subscription customers. Whereas a lifetime value study focuses on factors such as how long customers remain and how many products or services they order, survival analysis focuses only on customer longevity. The advantage of survival analysis over a lifetime value study is that it can use incomplete information to develop information about customer behavior.
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Article Abstract:
A variety of companies are realizing that their data is valuable as a source to gain insight into their customers' minds and to make decisions based on this information. Data warehousing has become more important for this reason. Warehousing data is a challenging activity and can be more meaningful if it is based on decision architecture, which merges the tools used with the way people make decisions.
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