The quality of cool

Article Abstract:

Companies that want to market to the 29.7 million teenagers who spend an estimated $103 billion of their own money and another $33 billion of their family's money have to aim at a rapidly shifting, sophisticated audience. Contemporary teenagers are difficult to target because they have been bombarded with marketing since an early age. They seek quality goods that will impart a sense of "cool," and are influenced by trends, older siblings, and their own insecurities.

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Fruit of the boom

Article Abstract:

Modern circumstances have increased the importance of youth-oriented marketing, but baby boomer children require different strategies than those that were used when their parents were young. Pervasive technology provides marketers with a wider range of contact, and boomer children are more likely to influence family decisions than the children of previous generations.

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Buy the book

Article Abstract:

Time Distribution Services has developed Cover Story, a system to maximize magazine sales for retailers and provide consumer information for promotions. Cover Story uses point-of-sale data to customize retailers' magazine selections to suit their individual clientele, eliminating duplicate titles and identifying possible cross-merchandising opportunities.

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