Strictly commercial: MarkeTVision Direct adds a new element to infomercials - entertainment - and produces something very much like a television show

Article Abstract:

MarkeTVision Direct, though its 'Revenue-Enhanced Programming' concept, is producing infomercials that look more like national television programs than local commercials. 'The Long Strange Trip Continues ...,' an infomercial promoting live Grateful Dead recordings, features interviews, concert footage, and other elements that are likely to hold the viewer's interest. It also has traditional commercials.

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A little strategy: direct marketing to small businesses requires you to think like a small-business owner

Article Abstract:

Marketers who want to reach the rapidly growing small-business segment have to tailor their business-to-business marketing approach to fit the needs of small-business owners. Owners of small businesses are often extremely busy, do not have a lot of excess capital, and place a strong emphasis on quality. Marketing approaches should be brief, clear, and easy to reply to.

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Direct marketing

Article Abstract:

A directory of direct marketing services, compiled by the advertising staffs of American Demographics and Marketing Tools magazines, is provided.

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