Article Abstract:
Electric companies are facing deregulation and will soon face an increase in competition among utilities, both private and public. In addition, these firms may be changed into separate power producers, power wholesalers and power transmitters. To ready themselves for more competition, many utilities are already focusing on streamlining their operations and researching ways to become more effective. Some are considering marketing household appliances to extent their business.
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Article Abstract:
The Internal Revenue Service annually publishes summarized data on businesses that includes information such as whether a business is a sole proprietorship, a partnership, or a corporation; a two-digit Standard Industrial Classification, or SIC, code; and summarized business receipts and net income. A case study of how that information was used by Connecticut Mutual Life Insurance Co to refine its business-to-business marketing efforts is presented.
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Article Abstract:
The United States Bureau of the Census has developed a new system for collecting population data. The American Community Survey began testing in 1996 and is planned for implementation after the 2000 census. The American Community Survey is designed to provide current and up-to-date detailed information about large sections of the population, which could be a boon for the marketing industry.
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