Portrait of a Web surfer: Accrue and Andromedia beta-test software designed to paint a more complete picture of Web site visitors

Article Abstract:

Some Web site developers are beta testing software that allows them to find out more about visitors to their Web pages. The software tracks each visitor's modem, browser, domain location, and bytes served. In contrast to earlier tracking programs, the new programs identify trends not only in user behavior, but in the factors that drive user response. Accrue Software Inc's Accure Insight and Andromedia Inc's Aria programs are discussed.

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Only connect: using extranets to speed up fulfillment, provide all-hours service, and reward most valuable customers

Article Abstract:

One way in which savvy marketers are using Internet technology is to develop 'extranets.' Unlike most World Wide Web sites, extranet sites are private and accessible only to password holders. Extranet are a means of rewarding loyal core customers by offering them special deals and services. Giant Step president Rishad Tobaccowala noted that marketers are moving from informational Web advertising to transactional Web sites.

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Sell me! Serve me! Now, now, now!

Article Abstract:

Marketers will need to emphasize customer service due to the dwindling importance consumers place on brands. Since all products are perceived to have a generally high level of quality, consumers are less likely to remain loyal to one name. By providing customers with useful information promptly, marketers can establish a relationship, encouraging product loyalty.

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