Parachute adv. jumps to aid Trenton event

Article Abstract:

Parachute Creative, a full-service advertising firm based in Morrisville, PA, has offered its services for free to Heritage Days, a free outdoor festival for the community of the City of Trenton, PA. The event, under the auspices of the Trenton Downtown Assn and the city leadership, is on its 22nd year. Parachute Creative, responsible for the promotional materials used to draw visitors to the event, cites creative freedom as its incentive in participating in the community activity.

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Dorland Sweeney Jones president to be honored at the 2000 Sarah awards

Article Abstract:

Dorland Sweeney Jones Pres and COO Rita Sweeney, who cofounded the agency to provide advertising services to healthcare and pharceutical clients, has been honored with the 2000 Sarah Award. The Philadelphia Chapter of Women in Communications, the sponsor of the award, cited Sweeney's contributions to the advertising industry for being chosen for the award. The Sarah award is given to women who excel in the communications field.

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Gun Logo brings city criticism

Article Abstract:

FabGORDON Advertising Agency's gun logo, which shows a gun pointed pointblank at the observer, is seen as an offensive artwork and is criticized by the Philadelphia City Representative's Office. The Philadelphia, PA-based agency, whose clients include HBO regional and Pure Pride Spring Water, reasoned that the company's logo represents a targeting and an impact that is shown by fabGORDON's advertising.

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