Abstracts: Only connect: using extranets to speed up fulfillment, provide all-hours service, and reward most valuable customers - Advertising, marketing and public relations

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Only connect: using extranets to speed up fulfillment, provide all-hours service, and reward most valuable customers

Article Abstract:

One way in which savvy marketers are using Internet technology is to develop 'extranets.' Unlike most World Wide Web sites, extranet sites are private and accessible only to password holders. Extranet are a means of rewarding loyal core customers by offering them special deals and services. Giant Step president Rishad Tobaccowala noted that marketers are moving from informational Web advertising to transactional Web sites.

author: Koprowski, Gene

Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998

Marketing, Technology application, Database marketing

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It's almost like being there; technological advances make it possible to market products or attend seminars without having to change out of your bathrobe

Article Abstract:

Business training is getting cheaper by the use of the Internet. Instead of companies sending employees somewhere else for training, employees can now learn via the Education News & Entertainment Network, which offers business-to-business training over the Internet. The Internet is also an especially effective medium for marketing high technology brands, where users can learn more thoroughly about the products online.

Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998

Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Employee Training, Management, Internet services, Education News and Entertainment Network

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Virtual orders mean real packages; business alliances along the service chain can make for win-win scenarios

Article Abstract:

FedEx's VirtualOrder program is establishing more customer loyalty by encouraging its clients to go online. The shipping service firm is offering its customers space on FedEx's Web site to create their own online catalogs. FedEx then downloads orders from these customers with online catalog services and delivers the packages. Customers of FedEx can also track their own customers' orders via the software.

Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998

Courier Services, Security Guards and Patrol Services, Detective & armored car services, Delivery services, Information services, Express delivery services, FedEx Express, FDX

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subjects list: Usage, Internet

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