Article Abstract:
Companies should use an effective lead management cycle, along with account management and customer satisfaction, as the basis of their telemarketing strategy. Leads can be generated through either an inbound program that uses a toll-free number on advertising, or through an outbound program that initiates contact with potential leads. Leads should be ranked by the telemarketing representative, with the best leads sent directly to the sales force to be distributed to the sales staff. Follow-up calling and information reporting are key parts of a successful lead management program.
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Article Abstract:
There are five keys that companies should follow to ensure that their new product launches are effective and on budget. For example, companies should make sure that they provide a consistent message across all targeted markets. Companies should also integrate their marketing resources and define goals for success that will be measured using a success metrics system. Other keys include mobilizing everyone that will influence the product's success and executing the marketing plan efficiently.
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Article Abstract:
An Integrated Marketing (IM) Audit can supplement a company's traditional market research tools and provide much greater insight into the alignment between marketing planning's front end process and the eventual output of the marketing plan. An IM Audit should contain a questionnaire to determine employees marketing knowledge, attitude, and practices; a survey of the company's communication network; and an analysis of marketing communications content.
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