Article Abstract:
Direct-mail marketing in the United States is very different than in other countries, and this must be taken into consideration in international advertising campaigns. Foreign mail regulations may be different, and the volume of flier advertisments may be high. Demographics may require alterations in usual campaign tactics, or even render the foreign market unprofitable. Language is another consideration, as American spellings may be inappropriate in English-speaking countries, and translations into other languages may be inaccurate.
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Article Abstract:
Johnson and Johnson Medical's Advanced Sterilization Products Div. has introduced the Sterrad Experience which provides information on the Sterrad Sterilization System for surgical instruments and medical devices through a helmet similar to virtual reality games. The Sterrad Experience was developed for a particular medical product and its wide acceptance may cause it to be used for future new product demonstrations.
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Article Abstract:
Direct mail campaigns often fail because they lack focus or they are done in a hurry. Poor follow-through is another typical problem in these campaigns. Successful direct-mail campaigns are often ones that play to the emotions of the reader and involve the five senses. Packaging makes a difference if it is done creatively and aimed at exciting a few of the five senses, such as sound or touch.
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