Grill of my dreams: Americans are deserting charcoal grills in favor of the gas-powered version - and it's changing the way they barbecue

Article Abstract:

Gas grill sales finally overtook sales of charcoal grills in 1995, 5.5 million to 5.3 million units, respectively, and this change in outdoor cooking habits has had several secondary effects on related industries. The ease of gas grilling has created more interest in barbecuing among women, which has led to a sudden increase in sales of related cookbooks. Chicken, fish, and vegetables have grown in popularity, while steak and frankfurters have fallen.

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Show and tell: using special events to communicate with your market

Article Abstract:

An increasing number of companies are using special events to cut through the clutter of regular advertising channels and reach their target markets. Special events are designed to promote products by connecting them with high-visibility events. They should rely on nonverbal communications and bring together the message-media-response cycles. Events should be followed by an evaluation of their success.

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A failure to communicate

Article Abstract:

Providers of Personal Communication Services (PCS), a form of wireless local and long-distance phone service, will risk the billions of dollars of their initial investment unless they devise effective marketing campaigns. Household customers will keep their existing service without a clear, understandable reason to switch. Touting PCS as a better substitute for cordless phones could be effective.

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