Article Abstract:
Commercial Web sites, in order to succeed, need to have the right balance of visual appeal, content, and technology. Ten major considerations for Web site developers are discussed. Companies should have a clear understanding of what they want their Web sites to accomplish. Sites should offer content that visitors will find useful and relevant. It is important to offer useful links to other sites, without creating a revolving door that encourages visitors to move on.
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Article Abstract:
The success of Internet advertising such as banner advertisements is very difficult to measure. While it is easy to count the number of people who explore the ad, this measure may be inaccurate and besides, less web users are clicking on ads. Whether online advertising is useful for a company depends on its design and location and on the goal of the company in creating the ad. Even if it does not improve sales, a web ad can gain the company recognition.
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Article Abstract:
Corporate America is still debating whether the Internet is a lucrative medium on which to market products. According to online industry observers, it depends on how a company designs and uses its Web site. Successful online marketers are using electronic marketing as an intelligent marketing and communications tool that has the capability of customizing database movements and information.
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