Calling the shots: Versatility designs call center software to help sales agents make a winning offer

Article Abstract:

Versatility Inc provides call center software that helps sales and customer service people to identify probable solutions for customer needs with a minimum of information. The Case-Based Reasoning program, which is licensed from Inference Corp, will use cases instead of artificial intelligence to help salespeople to select the proper product after asking a few questions. Claritas TelePrizm lifestyle profiles assign potential customers to socio-economic clusters based on their phone number and zip code.

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Down-under data: the Australian Tourist Commission controls its European marketing activities with its prospect fulfillment database

Article Abstract:

The Australian Tourist Commission's (ATC) regional information center in Putney, England, uses the Rapidus database access tool from Acxiom to glean information from its 500,000-name consumer database. Michael Innes, the ATC manager of information services for the European region, uses the program in conjunction with the database, which has been growing since 1993, to analyze information, identify trends, and maximize marketing efficiency.

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Software

Article Abstract:

A directory of marketing industry software providers, compiled by the advertising staffs of American Demographics and Marketing Tools magazines, is provided.

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